Portfolio
PandeHabs Philippines
Client:
PandeHabs Philippines
Date:
2021
My Role:
Brand Identity, Logo Design, Package Design
Tools:
Adobe Illustrator, Canva
My fiancé and I launched a bakery business in the Philippines. PandeHabs is one of the most loved traditional pastries by Pinoys in Singapore. We were inspired by our fellow OFWs and decided to bring their story and labor of love PandeHabs, back home in the Philippines.
ABOUT PANDEHABS
Rebrand PandeHabs SG to PandeHabs PH. I had the freedom to be creative in recreating the logo and strengthening the brand. I'm sharing with you some of my thoughts defining PandeHabs. To be honest, it took a while to get me here.
Comforting
Family
Humble
Warm
Home
Proposed Taglines:
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Comfort on Your Taste Buds
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Tastes Like Home
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Comfort at Your Finger Tips
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Warmth Within Reach
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Taste of Comfort
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Humbly Made
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Warmth That You Can Have
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Warm Regards
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Warmth Always
COLOR PALETTE & FONT
I chose warm colors to represent warmth, comfort, and food. Every color has its own meaning. The sandy yellow means happiness. Fire brick represents passion. Almond for wheat. And Cinnamon for flavor. The colors compliment the brand.
LOGO
Main Logo
Alt Logo
Submark
PACKAGING DESIGN
There are pastries that once you eat it, it'd make you think like it was rushed, and was baked just to get things done. This one's handcrafted. You can tell the baker poured his/her heart into it. Yup. I can tell. :)
hello!! Omg I tried it na. uh-mazing. Cinnamon rolls are actually my 2nd favorite pastry next to ensaymada. I love how light the pastry was. This for me had the right ratio of frosting and pastry. Yun frosting din is not too overpowering. 5/5 for this one though!
The Outcome
This is a side business we're trying to build. It's still a work in progress. There are still a lot of things to learn. Exciting things are coming!