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Portfolio

PandeHabs Philippines

Client:

PandeHabs Philippines

Date:

2021

My Role:

Brand Identity, Logo Design, Package Design

Tools:

Adobe Illustrator, Canva

My fiancé and I launched a bakery business in the Philippines. PandeHabs is one of the most loved traditional pastries by Pinoys in Singapore. We were inspired by our fellow OFWs and decided to bring their story and labor of love PandeHabs, back home in the Philippines.

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ABOUT PANDEHABS

Rebrand PandeHabs SG to PandeHabs PH. I had the freedom to be creative in recreating the logo and strengthening the brand. I'm sharing with you some of my thoughts defining PandeHabs. To be honest, it took a while to get me here.

Comforting

Family

Humble

Warm

Home

Proposed Taglines:

  • Comfort on Your Taste Buds

  • Tastes Like Home

  • Comfort at Your Finger Tips

  • Warmth Within Reach

  • Taste of Comfort

  • Humbly Made

  • Warmth That You Can Have

  • Warm Regards

  • Warmth Always

COLOR PALETTE & FONT

I chose warm colors to represent warmth, comfort, and food. Every color has its own meaning. The sandy yellow means happiness. Fire brick represents passion. Almond for wheat. And Cinnamon for flavor. The colors compliment the brand.

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LOGO

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Main Logo

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Alt Logo

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PandeHabs SG.png

Submark

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PACKAGING DESIGN

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There are pastries that once you eat it, it'd make you think like it was rushed, and was baked just to get things done. This one's handcrafted. You can tell the baker poured his/her heart into it. Yup. I can tell. :)

hello!! Omg I tried it na. uh-mazing. Cinnamon rolls are actually my 2nd favorite pastry next to ensaymada. I love how light the pastry was. This for me had the right ratio of frosting and pastry. Yun frosting din is not too overpowering. 5/5 for this one though!

The Outcome

This is a side business we're trying to build. It's still a work in progress. There are still a lot of things to learn. Exciting things are coming!

Try it yourselves and
follow us on our social media!

  • Instagram
  • Facebook
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All content © 2024 by Francesca De Olazo and respective copyright holders.

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